Kelso Creative

Paid campaigns, when you need leads now.

We manage Google Ads, Facebook, and Instagram campaigns end to end: creative, targeting, optimisation, and lead nurturing. A short-term lead engine you can run while your AI SEO matrix compounds in the background.

Add paid ads to my stackHow it pairs with SEO
Managed Google Ads — search + Performance MaxManaged Meta — Facebook + Instagram, paid + retargetingReal-time lead delivery to your phoneWeekly creative + audience testingPause anytime, no contractsManaged Google Ads — search + Performance MaxManaged Meta — Facebook + Instagram, paid + retargetingReal-time lead delivery to your phoneWeekly creative + audience testingPause anytime, no contracts

Why most operators run both

Ads switch off when you stop paying. AI SEO does not.

Paid ads are a short-term tap. They deliver leads from day one, and the moment you stop paying, the leads stop. AI SEO is the opposite: it takes 60 days to start ranking, but every page you build is a fixed asset that keeps producing leads every month for as long as you own the domain. That is why most operators run both — paid ads bridge the 60-day ramp, the AI SEO matrix takes over once it is compounding.

Paid ads · short-term tap

  • Leads from day one
  • Useful for new launches and seasonal spikes
  • Pause anytime
  • Leads stop the day you stop paying

AI SEO · long-term asset

  • Every page is a fixed, owned asset
  • Leads compound every month it sits ranked
  • Cost per enquiry falls over time, never rises
  • Keeps producing leads even if you pause new work

What we run

The three platforms that move the needle for UK service businesses.

Google Ads

Search + Performance Max campaigns targeting high-intent searches in your service area. The fastest channel from impression to phone call.

Facebook

Branded lead-form campaigns plus retargeting. Best for service businesses with strong before/after photo content.

Instagram

Visual-led campaigns for residential trades and home-improvement verticals. Story and Reels placements where mobile-first homeowners scroll.

End to end

We run the campaign and the lead nurturing.

Paid ads only work when the system behind them does. We manage the creative, the targeting, and the follow-up, so the leads you pay for actually convert.

  • Campaign creative + copy

    Ad creative, copy variants, landing pages aligned to your offer.

  • Targeting + audience build

    Lookalikes, intent audiences, geo-fencing of your service area.

  • Weekly creative testing

    New variants every week so spend goes to what is actually working.

  • Real-time lead delivery

    Every lead lands on your phone via your central hub, same speed-to-lead routing as our Follow-Up system.

  • Lead nurturing automation

    Multi-touch SMS and email sequences so leads that do not convert on day one still book later.

  • Monthly performance reviews

    Cost-per-lead, conversion rate, channel mix. Straight Google Sheet, no agency dashboards to log into.

The honest version

We do not lead with paid ads. We lead with AI SEO.

The most reliable lead engine we have shipped is the AI SEO matrix. It compounds. It does not switch off. It keeps working once you stop paying for new work. Paid ads are a tool: useful for bridging the first 60 days while the matrix is being built, useful for seasonal pushes, useful when you want a sharper tap on demand. They are not a substitute for the matrix. Most operators run paid ads for the first quarter, then dial them back as their AI SEO pages start to rank.

See how the AI SEO matrix works

Want paid ads alongside your SEO matrix?

Apply for lead gen and we will scope the paid stack on the discovery call. Run alongside SEO, run on its own, switch off when the matrix takes over.

Apply for Lead GenBook a call