Page 1 of Google AND cited by AI search.
Thousands of AI SEO landing pages targeting every service-by-location combination you cover. Built around the citation triad (stats + quotes + citations) so they rank on Google AND get cited by AI Overviews, ChatGPT, and Perplexity. Page-1 placement guaranteed in 60 days, or your billing pauses.
One landing page equals one search term.
We don't build a single "services" page and hope Google figures it out. We build a dedicated page for every service you offer in every town you cover. Each page targets one specific search.
01
Map your services × locations
We work out the full grid: every service you sell, every town you serve. 10 services across 16 towns is 160 unique pages.
02
Generate the matrix
Each page gets a 14-section template populated with local landmarks, neighbouring towns, trade-specific copy, and the citation triad (stats + quotes + citations). QA-passed before publish.
03
Submit and rank
Sitemap submitted to Google Search Console. Schema markup on every page (FAQPage schema drives up to 40% more appearances in AI Overviews). Pages typically start ranking within 30 to 60 days.
The higher the tier, the more towns and services you appear for.
Three tiers, custom website included at every level. Pick the matrix size that fits your area.
Growth
£197/mo
Test the mechanism in one town, one service.
- Custom 12-page website
- One service × one town matrix
- Monthly content refresh
- Google Search Console wired up
- 60-day page-1 guarantee
- Cancel anytime
Dominant
£397/mo
The default. Where most service businesses start.
- Everything in Growth
- Three services × five towns matrix
- Service area expansion
- Priority indexing pipeline
- Monthly performance report
- Priority email support
Empire
£797/mo
For established businesses covering a whole region.
- Everything in Dominant
- Regional matrix, multi-region capable
- Quarterly strategy reviews
- Custom citation research per service
- Dedicated launch support
Want the elite tier or a 60-day trial? See the full pricing page →
Not thin AI-generated pages. Real local content, real schema, real internal linking.
The citation triad on every page
Stats + quotes + citations together drive +30-40% AI citation lift. Every Kelso page carries all three by default, the exact pattern AI answer engines reward. Most agencies skip this.
Schema density across the site
LocalBusiness, Service, FAQPage, and BreadcrumbList JSON-LD on every page. Schema markup drives up to 40% more appearances in Google AI Overviews.
Long-form original content
No thin stub pages that get deindexed within months. Every page is a substantial, useful answer to one specific search, with real local references (landmarks, neighbouring towns, regional quirks).
Rich internal linking
Same-service nearby towns, cross-service same-town links. Programmatic pages in the rank-5-to-10 band see ~115% citation lift from GEO tactics, and our matrix sits in that band by design.
High-authority backlinks
Quality backlinks from established UK domains, included at every tier. We do not buy spammy PBN links.
Competitor analysis
We map what your competitors rank for, find their gaps, and target those exact search terms before they realise.
Why this beats paid ads
People discount paid placements. They don’t discount the answer the AI gave them.
Four numbers explain why AI citation is the better place to spend your marketing budget than Google Ads or Meta Ads.
37%
of consumers now start their search with an AI tool instead of Google.
Bain via Search Engine Land, 2025
+35%
more clicks for brands cited inside Google AI Overviews than competitors who aren’t.
Seer Interactive, Sept 2025 (3,119 queries / 25M impressions)
-58%
fewer clicks to traditional organic results, ceded to AI Overviews.
Ahrefs, 2025
47%
of consumers say AI now influences which brands they trust.
Attest Consumer Adoption of AI Report, 2025
AI citations aren’t bought. Google Ads and Meta Ads are paid placements, people see the “Sponsored” label and discount accordingly. AI citations are what the AI engine chose to surface as the answer. That’s a category of trust paid ads can’t compete with.
The maths most UK trades are already losing.
Google Ads for trades typically run £30 to £60 per qualified lead, with close rates that struggle to justify the spend once you factor in the “Sponsored” discount customers apply in their heads. Meta is cheaper at the top but lower-intent further down. Both are leaky buckets.
Where AI citations sit instead.
Bundled into your monthly subscription. No per-lead cost. No placement label that triggers the discount. The AI engine tells the prospect you’re the answer to their question. Compounds every month the matrix grows.
Page 1 in 60 days, or your billing pauses.
If you don't have at least 5 pages on page 1 of Google within 60 days of launch, you stop paying. Your monthly billing pauses on Stripe automatically and we keep working at no additional cost until you do. No questions, no caveats, no extending the goalposts.
How we work
Two things to know before you apply.
One trade per area.
If we work with you, we won't take on another in your trade in your town or your neighbouring towns. No conflict of interest, no shared playbook.
3 to 5 new clients a month, max.
Attention to detail is non-negotiable, it's what makes the 60-day guarantee work. When the month's slots are gone, they're gone.
About programmatic SEO.
What is AI SEO and how is it different from regular SEO?
Regular SEO optimises for blue-link rankings in Google. AI SEO optimises for both: ranking in Google AND being cited as a source inside AI-generated answers from Google AI Overviews, ChatGPT, and Perplexity. The mechanics overlap (schema, internal linking, content quality), but AI SEO adds the citation triad (stats + quotes + citations), schema density tuned for AIO, and GBP optimisation. Most agencies are still only doing the first half.
How long does AI SEO take to start working?
Google typically begins indexing new pages within a couple of weeks. Most clients start seeing meaningful click volumes around month 2 to 3, with rankings compounding from there. AI citations build alongside as the pages get indexed and referenced. The 60-day guarantee is the threshold we commit to on Google rankings: 5 pages on page 1 within 60 days or your billing pauses.
What is a programmatic AI SEO matrix?
Instead of writing one services page and hoping Google figures out which towns you serve, we build a dedicated page for every service-by-town combination. Each one targets one specific search. So 10 services across 16 towns becomes 160 unique, search-targeted pages, each carrying the citation triad so it ranks AND gets cited.
Will Google penalise thousands of generated pages?
Only if the pages are thin, duplicated, or templated without local substance. We avoid all three. Every page has substantial original content, real local references (landmarks, neighbouring towns, regional quirks), proper schema markup, the citation triad, and dense internal linking. That is what Google and AI answer engines reward, not what they penalise.
Do I need a new website to use the AI SEO system?
Yes. The AI SEO landing pages have to be on a site that converts the traffic they send. We build both as one engagement: the custom website is bundled into your monthly subscription (no separate upfront fee), the AI SEO matrix is included, and the monthly is single-line.
What if my competitors are already ranking?
That is exactly why we build at scale. Most local competitors have a handful of generic pages. We build hundreds of search-targeted ones every month, each with the citation triad. Google and AI answer engines reward relevance, coverage, and cited authority, and a competitor with 10 plain pages is going to struggle against a properly-built matrix that grows every month. Domain age and existing backlinks still matter, so timing and the matrix expansion plan are part of the discovery call.
How do I see my SEO performance?
Detailed monthly written report covering rankings, traffic, GBP performance, and a lead-flow recap, plus a Loom walkthrough of what changed and what is next. Direct access to your account manager between reports for anything you want to dig into.
The AI SEO system + your website, both in one subscription.
We do not sell the AI SEO system standalone. It works because the website is built around it. Apply for AI SEO and you get both, with no upfront build fee.