Choose your growth level.
The higher you go, the more places you cover, the more leads you get. Custom website included at every tier. Cancel anytime, no lock-in.
The mechanic
One page = one search term.
Most agencies build one homepage and hope it ranks for everything. We build a matrix: one dedicated landing page for every service × town combination you cover. Every page is engineered for one specific search query, with stats, quotes, and citations on every page so Google AND ChatGPT cite you.
- Every page targets one keyword cluster
- Citation triad on every page (stats + quotes + citations)
- More pages = more search-term coverage = more leads
emergency plumber stratfordPage 1boiler repair warwickPage 2leak detection leamington-spaPage 3central heating kenilworthPage 4gas safe plumber coventryPage 5Example: 5 search terms → 5 dedicated landing pages.
Pick the matrix size that fits your area.
Bigger area, more competitors, more pages. Every tier carries the same 60-day page-1 guarantee.
Two things on availability
We take 3 to 5 new clients a month because attention to detail is what makes the guarantee work. And we only work with one trade per area, so your slot is yours if you want it.
Growth
£197/mo
Test the mechanism in one town, one service.
- Custom 12-page website
- One service × one town matrix
- Monthly content refresh
- Google Search Console wired up
- 60-day page-1 guarantee
- Cancel anytime
Dominant
£397/mo
The default. Where most service businesses start.
- Everything in Growth
- Three services × five towns matrix
- Service area expansion
- Priority indexing pipeline
- Monthly performance report
- Priority email support
Empire
£797/mo
For established businesses covering a whole region.
- Everything in Dominant
- Regional matrix, multi-region capable
- Quarterly strategy reviews
- Custom citation research per service
- Dedicated launch support
Every tier includes the custom website build, hosting, citation triad, and the 60-day page-1 guarantee. No separate one-off fee, ever.
Where most clients land
Why most operators pick £397.
Every page Kelso builds is a fixed asset. You own the position. You do not pay per click. You do not pay per lead. The page sits ranked on Google, picking up enquiries every month for as long as you keep it.
Growth (£197) tests the mechanism on a single town. Dominant (£397) covers a real service area, three to five towns, three services. Empire (£797) blankets a region. Most operators start on Dominant because that is where the cost-per-enquiry curve turns sharply in your favour: wide enough to capture real demand, deep enough that the matrix compounds inside a quarter.
Not ready to commit
Try a 60-day trial first.
Monthly subscription with a 60-day cancel-anytime window. We build a smaller matrix, you evaluate it for two months, then decide whether to ladder up to a main tier or walk away with zero questions.
60-day trial
Foundation
£97/mo
Entry monthly tier. One service × one town. Cancel any time inside the first 60 days, no questions.
- Custom landing page set, ~10 pages
- One service × one town
- Full citation triad on every page
- Cancel inside 60 days, zero questions
- Ladder up to a main tier any time
60-day trial
Reach
£147/mo
Entry monthly tier with broader coverage. One service × three towns. Same 60-day cancel-anytime promise.
- Custom landing page set, ~30 pages
- One service × three towns
- Full citation triad on every page
- Cancel inside 60 days, zero questions
- Ladder up to a main tier any time
Above the tier ladder
Sovereign
The matrix at full scale. A three-person Kelso pod runs your entire programmatic estate end to end: every service, every region, every adjacent vertical you operate in.
- 500,000+ programmatic AI SEO pages across your estate
- Three-person Kelso pod: strategist, builder, content lead
- Weekly strategy calls, monthly performance reviews
- Multi-region rollout with national coverage
- Direct phone line to the founder, any working hour
- Custom citation research per vertical you operate in
Monthly retainer
£2,997/mo
Application-only. We accept up to six Sovereign clients per year so delivery stays sharp.
Apply for SovereignBook a call to discussPage 1 in 60 days, or your billing pauses.
Every monthly subscription tier carries the same guarantee. If you do not have at least 5 pages on page 1 of Google within 60 days of launch, your monthly billing pauses on Stripe automatically. We keep working at no extra cost until you do.
Pick your tier. Or test the mechanism first.
Apply via the form, hit Stripe directly, or book a call. The door swings whichever way you want.