Reach your leads in under 60 seconds.
Speed-to-lead is the single biggest lever in conversion. We connect every enquiry from your website, ads, and missed calls straight to your phone, while the prospect's attention is still on you.
The data on speed to lead is brutal.
Most UK service businesses respond in hours. The ones that respond in seconds win every comparable lead.
391%
more conversions when you respond within 1 minute vs 2 minutes.
Source: Velocify, 3.5M-lead study
100×
more likely to connect with a lead if you respond inside 5 minutes vs 30.
Source: Harvard Business Review, Oldroyd et al.
42 hrs
industry-average lead response time. We aim for under 60 seconds.
Source: Drift / Chili Piper benchmarks, 2026
01 / Auto-call routing
Enquiry hits your form. Your phone rings.
The second a prospect submits a form on any of your AI SEO landing pages, our routing layer fires a call to your mobile with the prospect's details. You press 1 to connect straight through to them, while they're still in the buying moment.
- Form submission triggers the call in under 5 seconds
- Prospect's name and enquiry read out to you
- Press 1 to connect, or hang up to send to voicemail
- Logged automatically to your central lead hub
01
Enquiry
Sarah submits the form on your AI SEO landing page.
02
Auto-routing
Within seconds, we call your phone: 'New enquiry — press 1 to connect.'
03
Connected
You press 1. You're live with Sarah. Speed to lead: 47s.
Average from form-submit to live call: under 60s
Step 1 of 3
Missed call from a prospect.
Mark (07700 900 456)
Missed call · just now
Without Kelso, that lead just got handed to your competitor.
Step 2 of 3 · Within 12 seconds
Auto-SMS sent to the missed caller.
Sent · 12s after missed call
Step 3 of 3
They reply. Lead saved.
02 / Missed-call text-back
Miss a call? We catch the lead before they call your competitor.
You're on a job, you're driving, you're in a loft. The call gets missed. Within 12 seconds we fire an automatic SMS from your business number to the prospect's mobile, opening a chat thread before they have time to redial your competitor on Google.
- Branded SMS sent from your business number, not a shortcode
- Two-way thread so you can reply directly when free
- Customisable templates per service or campaign
- Recovers an estimated 30 to 40% of otherwise-lost leads
03 / AI conversation agent
Always-on AI that qualifies leads while you sleep.
For out-of-hours enquiries, our AI conversation agent picks up the chat instantly. It asks the right qualifying questions, confirms job type and urgency, books the slot straight into your calendar, and hands a clean brief to you in the morning.
- Trained on your services, pricing, and service area
- Books appointments directly into Google Calendar or GHL
- Escalates emergencies straight to your mobile, 24/7
- Sends a clean conversation transcript with every booking
Kelso AI Assistant
● Online
04 / Central lead hub
One hub. Every channel.
Not just SEO. Every enquiry, from every channel you run, lands in one inbox with the same routing logic and the same speed-to- lead promise. SEO, Meta ads, Google Ads, referrals, missed calls, all unified.
Built on GoHighLevel so the hub stays yours if you ever leave Kelso. Your customers, your conversations, your data.
Cost of missed calls
How much are missed calls costing you?
Most UK trades miss 3-5 calls a week. The average job they lose is worth between £200 and £1,000. The maths gets ugly fast.
Your numbers
UK average for owner-operator trades is 3-5
Plumber callouts £150-£800, install jobs £500-£5,000
Industry studies: 30-50% if you respond within 5 minutes
48 is a typical UK trade year after holidays
What it's costing you
Revenue lost every year
£28,800
≈ £2,400 a month, in jobs you never even quoted on.
With Kelso AI Follow-Up (~70% recovery)
+£20,160
£1,680 a month, on average, recovered.
Get the follow-up stackIndustry benchmarks: AllDayPA put the UK average at £26,000/year lost. ConstructionX clocks £20,800. JPAutomations £24,000. Your number will be different. The pattern won't.
Deep dives
Zoom in on a single layer.
Each of these is a tool inside the Follow-Up stack. Read the one that matches the gap you're feeling first.
Enquiry follow-up automation
The full Speed-to-Lead operating system: routing, text-back, AI agent, central hub. The blanket answer.
Open
Missed-call text-back
The single highest-leverage tool. SMS fires inside 12 seconds of a missed call so the lead never goes cold.
Open
Virtual receptionist
Human-feel reception cover, blended with AI for overflow and out-of-hours. Sounds like you, costs like a tool.
Open
Out-of-hours call handling
Overnight, weekend, and bank-holiday cover for emergency trades. Only the real emergencies hit your mobile.
Open
Stop losing leads to slow follow-up.
The speed-to-lead stack bolts onto any Kelso subscription. Apply for the follow-up system and we'll wire it up inside a week.