Kelso Creative

What is keeping you off page 1 of Google and out of AI answers?

Request a free AI SEO audit. We review your current website, your Google Business Profile, and how you currently appear (or don't) inside Google AI Overviews, ChatGPT, and Perplexity for your core service queries. You get a custom 12-page PDF with a prioritised action plan within 48 hours, no obligation. We send one polite check-in after the PDF, then nothing unless you reply.

Custom to your website12-page PDF deliverableCovers Google rankings + AI searchAcknowledged within 24 hoursOne polite follow-up, then silenceNo obligation, no sales pitchCustom to your website12-page PDF deliverableCovers Google rankings + AI searchAcknowledged within 24 hoursOne polite follow-up, then silenceNo obligation, no sales pitch

Seven sections. About 12 pages. Specific enough to act on.

Not a generic checklist. Every section is filled in for your specific site, your specific keywords, your specific competitors, and your specific AI-search visibility today.

  • Keyword coverage gap

    The specific search terms your customers are using that your current pages don’t target.

  • Current ranking position

    Where you actually sit on Google for the keywords that matter, broken down by page and intent.

  • AI-search readiness

    Whether you currently appear inside Google AI Overviews, ChatGPT, or Perplexity citations for your core service queries. Where competitors are getting cited and you are not.

  • Technical and schema check

    Schema markup, sitemap status, indexation issues, internal linking depth, mobile and speed audit. Schema markup drives up to 40% more appearances in Google AI Overviews, so we audit it carefully.

  • Competitor SERP and citation analysis

    Who is outranking you for your top three commercial search terms, and which competitors are getting cited inside AI answers for those same queries.

  • Content audit

    Page-by-page review: word count, schema, conversion patterns, internal links, and whether your pages carry the stats, quotes, and citations that AI engines need to surface them.

  • Action plan

    Prioritised list of fixes ranked by impact. The ones you can do yourself, the ones that need an agency, the ones that need our AI SEO matrix.

Traditional SEO is rusted. AI changed the rules.

Google now answers most local-service queries with AI Overviews before the blue links even start. ChatGPT and Perplexity cite their sources directly. Ranking blue-link-only is no longer enough, pages have to be engineered to be cited as a source inside AI-generated answers. Three numbers from the research that shape what we look for in your audit:

  • Stats + quotes + citations together drive +30-40% AI citation lift (Princeton GEO paper, KDD 2024).
  • Schema markup drives up to 40% more appearances in Google AI Overviews.
  • Programmatic pages in the rank-5-to-10 band see ~115% citation lift from GEO tactics. Our matrix sits in that band by design.

The audit checks your current site against all three. If you're missing the triad, the audit tells you which pages to fix first and what to add.

Three steps from submission to PDF.

  1. 01

    Submit

    Fill in the form below. Takes about a minute. We need your website URL and the kind of business you run.

  2. 02

    We audit

    An analyst runs through your current site, your top three competitors, your target keywords, your technical SEO, and your AI-search visibility (AI Overviews, ChatGPT, Perplexity citations). Two to three hours of focused work.

  3. 03

    You receive

    12-page custom PDF in your inbox within 48 hours. Read it, share it with your team, ignore it. Up to you.

We are deliberately upfront about a few things.

  • It is not a 5-page template with your name swapped in. Every audit is run from scratch.
  • It is not a covert sales pitch. The action plan tells you what to do whether you hire us or not.
  • It is not delivered by an AI. A human analyst writes every section. We use tools (DataForSEO, Search Console where accessible, Lighthouse) but the recommendations are made by a person.
  • It is not designed to make you feel bad about your current site. Most sites have fixable issues. We tell you which are worth fixing.

About the free audit.

Is the audit really free?

Yes. No upfront cost, no card details, no obligation to apply for a build after. We run the audit, send the PDF, and you decide what to do with it.

Is this just a thinly disguised sales pitch?

No. The audit is honest enough that some recipients read it and decide they can fix the issues themselves. Others read it and apply for AI SEO. Either outcome is fine with us. We send one polite follow-up email after the PDF lands to ask if it was useful, and that is it unless you reply. No nurture sequence, no chasing.

How long does it take?

Acknowledgement within 24 hours, PDF typically within 48 hours during normal working weeks. If we are temporarily over capacity, you get an email within the first 24 hours telling you when to expect the audit, rather than silence.

Can I share the audit with my current agency or team?

Yes. The PDF is yours. If you have an in-house marketing person or an existing agency, sharing the audit gives them a clear punch list to work from.

Why do you give it away?

Because most UK trades we audit are bleeding traffic from fixable mistakes, and most are completely invisible inside Google AI Overviews and ChatGPT for queries their customers are running today. The audit costs us a couple of hours of analyst time per applicant, and it screens for businesses we can actually help. A meaningful share of audit recipients go on to apply for AI SEO. Honest economics.

One minute. PDF in your inbox within 48 hours.

Acknowledged within 24 hours, PDF typically within 48 hours during normal working weeks. Submissions go to our CRM. We do not share your information.

Already know what you need?

If the audit feels like a detour, apply directly for AI SEO or book a 30-minute strategy call.