One founder, senior-level work, no account managers. Websites first, with marketing and AI when you need them.
I'm Will, founder of Kelso Creative. Fully self-taught, obsessively driven, and here for one reason: to help your business win.
I started Kelso Creative because I saw too many businesses getting let down by cookie-cutter websites that looked decent but did nothing. No strategy behind them, no understanding of what the business actually needed. I knew I could do better. Not just build something beautiful, but craft something that genuinely moves the needle. Every project starts with strategy. We identify what your website needs to do before we decide how it looks. We research your competitors, study what is converting in your market, and build a bespoke plan around your goals and KPIs. Then we make it look incredible.
Will Kelso
Founder · Lead designer · Self-taught · Problem solver
Our values
Every project starts by asking what the website needs to do, before deciding how it should look. Pretty without intent is a portfolio piece, not a tool. We research your buyers, study what is converting in your market, and build a bespoke plan around your goals before a single pixel gets drawn.
Bespoke code over templates. Engineered performance over surface gloss. Standards stay the same whether the project is two weeks or twelve.
No project managers between you and the work. You speak to the person designing and shipping the build. Quick replies, plain language, no jargon.
Strategy, design, build, and AI automation, delivered as one team, not five agencies. Every engagement uses the mix of disciplines that move the numbers for your business.
The process
Three stages from a first call to a launched site. The same rhythm runs every project regardless of tier.
We review your site, your current SEO and AI visibility, and your customer journey. Within 48 hours you receive a written audit laying out the three fastest levers to pull, with the numbers. Yours to keep, whether you hire us or not.
48 hours · Worth £295 · No cost
We redesign and build your site from the ground up and target the SEO keywords and locations you want to own. No templates. When we hand over, every lead path is already tested and already working.
2 to 5 weeks, depending on tier
Monthly reports in plain English. Quarterly strategy reviews. Continuous tuning across the site and SEO foundations. We double down on what converts and kill what does not, measured against the numbers from your audit.
Ongoing · 30-day rolling
What clients say
“Where do I even start! To say that Will has turned my vision into reality would be an understatement. We waited almost 3 years to build our website due to the scale and creativity of our vision. What Will has created is quite literally perfect, and I will be eternally grateful for not only his skill and precision but his nature and communication throughout the process.”
“I had an excellent experience working with Will on my website. He was incredibly helpful throughout the entire process. He was quick to respond, patient, and clear in his explanations. The final result exceeded my expectations, and it's very clear Will has a passion and drive to create something incredible. Highly recommend.”
“I've really enjoyed working with Will. It's hard to find a trustworthy person to work with, so glad to find him. He's been supportive since the start of the project and held my hand through it all. His communication is great and he's very experienced in what he does. Highly recommend!”
“Where do I even start! To say that Will has turned my vision into reality would be an understatement. We waited almost 3 years to build our website due to the scale and creativity of our vision. What Will has created is quite literally perfect, and I will be eternally grateful for not only his skill and precision but his nature and communication throughout the process.”
“I had an excellent experience working with Will on my website. He was incredibly helpful throughout the entire process. He was quick to respond, patient, and clear in his explanations. The final result exceeded my expectations, and it's very clear Will has a passion and drive to create something incredible. Highly recommend.”
“I've really enjoyed working with Will. It's hard to find a trustworthy person to work with, so glad to find him. He's been supportive since the start of the project and held my hand through it all. His communication is great and he's very experienced in what he does. Highly recommend!”
“Will worked with us to help bring our vision to life! Anything and everything we asked, he found a way to make it happen, no matter how bizarre the request. His passion was amazing. He worked on it with the enthusiasm and attention to detail as if the project was his own. The final website was unbelievable. He's a top lad and incredible at what he does!”
“Will delivered a long list of web updates. Some were simple, others required layout tweaks, responsive fixes, and problem-solving. He delivered everything fast, accurately, and with great communication. Easy to collaborate with, not just for execution, but for bouncing ideas. No overcomplicating, just solid solutions. Highly recommend.”
“Will worked with us to help bring our vision to life! Anything and everything we asked, he found a way to make it happen, no matter how bizarre the request. His passion was amazing. He worked on it with the enthusiasm and attention to detail as if the project was his own. The final website was unbelievable. He's a top lad and incredible at what he does!”
“Will delivered a long list of web updates. Some were simple, others required layout tweaks, responsive fixes, and problem-solving. He delivered everything fast, accurately, and with great communication. Easy to collaborate with, not just for execution, but for bouncing ideas. No overcomplicating, just solid solutions. Highly recommend.”
“I've worked with Will on several projects now, and he's always been reliable, skilled, and professional. His attention to detail is excellent, and he takes real pride in his work. A top designer I'd happily recommend to anyone.”
“Excellent collaborator with great attention to detail and communication skills. He completed the project quickly and always ensured quality outcomes.”
“I've worked with Will on several projects now, and he's always been reliable, skilled, and professional. His attention to detail is excellent, and he takes real pride in his work. A top designer I'd happily recommend to anyone.”
“Excellent collaborator with great attention to detail and communication skills. He completed the project quickly and always ensured quality outcomes.”
About working together
The questions that come up most often when prospective clients consider working with the studio.
Got another? info@kelsocreative.com
Studio led by Will, with a small bench of trusted specialists brought in when a project needs them. The trade-off matters to clients: you deal directly with the founder on every call, every email, every revision. No account managers, no junior pass-throughs, no telephone game between brief and delivery.
Ready when you are
Book a free 30-minute discovery call. Inside 48 hours you receive a written growth plan. We listen first, no pitch.
Worth £295 · Delivered in 48 hours · No obligation