Google Ads for Window Fitters in Solihull

At minimum: separate ad groups for each core product (uPVC windows, composite doors, bifold doors, sash restoration), geo-targeting refined to Solihull's postcodes with radius or postcode-sector targeting for nearby villages, credential callouts for FENSA and TrustMark, and landing pages built for the specific product rather than a generic homepage. Call extensions and call tracking are non-negotiable for a trade that closes most jobs over the phone. Without that structure, budget goes to broad, irrelevant traffic.

A new campaign can be live within seven to ten working days of the discovery call. Google's auction algorithm takes two to three weeks to exit the learning phase, so expect the first meaningful data on cost per enquiry around week four. By week eight you should have a clear picture of which product lines and postcodes are generating the most profitable enquiries, and the campaign will have been optimised against real conversion data rather than assumptions.

Significantly. The majority of local trade searches now happen on mobile, often while a homeowner is standing in front of a draughty window or a damaged door frame. A campaign that doesn't have mobile-optimised landing pages with a click-to-call button as the primary conversion action is losing a large share of the highest-intent traffic. We build landing pages that load fast on mobile and put the phone number front and centre, because that's where the conversion happens for most installers.

Yes. The campaign is built around Solihull as the centre but we geo-target the surrounding areas you actually want to work in: Knowle, Dorridge, Shirley, Monkspath, and further into the borough as required. If you're comfortable travelling to Kenilworth, Blythe Valley, or along the A34 corridor toward Stratford, we extend the targeting accordingly. We also apply negative locations for areas you don't cover, so you're not paying for clicks from postcodes you'll decline.

No. FENSA registration is the primary credential Solihull homeowners recognise and search for, and it's the one building control bodies and estate agents reference. CERTASS is an equally valid alternative scheme, and if you hold it we cite it. What matters for the ads is that you're registered with a recognised competent-persons scheme and that we make that visible in your ad copy and landing pages. TrustMark and GGF membership are additional trust signals we layer in where relevant.

Most PPC agencies manage accounts across dozens of sectors with generic structures. We work specifically with UK trade businesses and we understand the window installation market: the product-led intent patterns, the FENSA and TrustMark credential signals that move buyers in this sector, the conservation-area constraints in Solihull, and the seasonality of the replacement cycle. We also build the landing pages ourselves, which most PPC agencies don't do. Sending paid traffic to a generic homepage is one of the most common reasons campaigns fail to convert.

Google Ads itself is a paid channel that runs alongside organic and AI-search visibility rather than within it. However, the landing pages we build as part of your campaign are structured to be cited by AI search engines: entity-explicit copy, FAQ schema, ONS-referenced local data, and the kind of authoritative local content that Google AI Overviews, ChatGPT search, and Perplexity draw from. So while the ads drive paid traffic, the pages we build for them also contribute to your organic AI-search presence over time.

Some campaigns generate enquiries in the first week, particularly where search volume is strong and the landing page is well-matched to the ad. Realistically, budget the first two to three weeks as a data-gathering phase where you are learning which terms and products convert in your specific market. By week four to six you should have enough data to optimise meaningfully. Operators with a tight geographic focus and strong credential signals typically see the fastest ramp, because they are directly relevant to the searches with the highest buying intent.

You retain your domain and all the lead and conversion data we have collected throughout the campaign. The landing pages and campaign structure we built on your behalf are part of the work product, and we will hand over what is needed for continuity. We would rather you stay because the results are good than hold your data hostage.