Your own AI SEO matrix vs a trades-only lead marketplace.
Rated People sends you trades-vetted leads at a credit cost. Kelso Creative builds the pages that bring leads to you directly.
Rated People specialises in UK trades lead-generation. Customers post jobs, you spend credits to respond, the customer picks one. It is a well-known channel for plumbers, electricians, builders, and similar trades.
Kelso Creative builds the owned alternative. Your service-by-location AI SEO matrix ranks directly for the same searches on Google and surfaces inside Google AI Overviews, and the leads come to you exclusively at a fixed monthly subscription cost. Both can run alongside each other.
Where the two diverge.
| Dimension | Kelso Creative | Rated People |
|---|---|---|
| Cost model | Fixed monthly subscription, no upfront build fee | Per-lead credit cost |
| Lead competition | Yours alone | Multiple trades quoting |
| Lead quality | Search-intent qualified | Self-described project, varying intent |
| Asset | Compounding AI SEO pages you own | No asset built |
| Speed to first lead | Around 30 to 60 days post-launch | Within days |
Differences described above are based on publicly available information about Rated People at time of writing. We try to keep this accurate; if something is out of date, tell us.
When Rated People is the better choice
- You need leads in days, not weeks.
- You are an experienced bidder and your win rate is high enough to make the credit economics work.
- Your service falls neatly into Rated People’s categories.
- You want a single short-term channel without building any owned infrastructure.
We are not the right call for everyone. Where Rated People fits better, we say so on the discovery call too. Better for both of us.
About Rated People and the comparison.
Should I cancel Rated People if I sign with Kelso Creative?
Not immediately. Run both for the first 60 to 90 days while the Kelso Creative matrix indexes. Once your own pages are bringing in steady volume, you can taper or stop Rated People credits depending on the cost per won job.
How does the lead quality compare?
Different shape, not necessarily different quality. Rated People leads are self-described jobs, often shopping multiple trades. Kelso Creative leads find you via Google search, usually with higher intent and less price-shopping. Both convert, just differently.
Are Rated People credits expensive for my niche?
Depends on the niche. Roofing and emergency plumbing tend to be expensive credits; smaller jobs are cheaper. Calculate your historical effective cost-per-won-job and use that as the comparison point.
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Done comparing? Apply.
If Kelso is the right call, the AI SEO application is two minutes. Discovery call within 48 hours if it is a fit.