The missed call calculator
How much is the phone you can't answer actually costing you?
On a ladder. Down a hole. Driving. Either way, not on the phone. Drag the sliders. The bigger the number on the right, the bigger the problem we fix.
Your numbers
UK average for owner-operator trades is 3-5
Plumber callouts £150-£800, install jobs £500-£5,000
Industry studies: 30-50% if you respond within 5 minutes
48 is a typical UK trade year after holidays
What it's costing you
Revenue lost every year
£28,800
≈ £2,400 a month, in jobs you never even quoted on.
With Kelso AI Follow-Up (~70% recovery)
+£20,160
£1,680 a month, on average, recovered.
Get the follow-up stackIndustry benchmarks: AllDayPA put the UK average at £26,000/year lost. ConstructionX clocks £20,800. JPAutomations £24,000. Your number will be different. The pattern won't.
The maths is honest. The defaults are typical.
Missed calls
UK owner-operator trades report 3-5 missed calls a week on forums and in independent surveys. The slider lets you set yours honestly.
Job value
A boiler service is £80. A bathroom refit is £6,000. Pick the middle of your typical job spread.
Close rate
Velocify's 3.5 million-lead study found 30-50% close rate when you respond inside 5 minutes. After an hour, it collapses below 10%.
Recovery rate
Kelso Creative AI Follow-Up answers every call, sends an instant text-back to missed mobiles, and books the job. ~70% of lost jobs become quoted jobs.
Stop donating jobs to the guy down the street.
We'll set up the answering stack, point your missed-call lines at it, and start text-back automation. Most installs are live within a week.
Get the follow-up stack