Kelso Creative

See if you qualify for Kelso Creative AI SEO.

We do not work with everyone. We have built a system that consistently puts UK trades on page 1 of Google AND gets them cited by AI search, and we keep it that way by being selective about who we let in. Here are the seven criteria we score every applicant on.

60-day Page 1 Google guarantee, every applicantBilling pauses if we miss the targetNo upfront build fee, custom website bundledCancel anytime, no contractsUK-based team in Stratford-upon-Avon60-day Page 1 Google guarantee, every applicantBilling pauses if we miss the targetNo upfront build fee, custom website bundledCancel anytime, no contractsUK-based team in Stratford-upon-Avon

Six or more ticks and you are a fit.

We score these on the discovery call. 6+ ticks = qualified, 5 = consider, 4 or less = polite no. Honest with you upfront so nobody wastes a call.

  • 1

    Trading 12+ months

    Established business, not pre-revenue. We do not build for ideas, we scale what already works.

  • 2

    You have an existing website

    Even if it is bad. Signals you are a real operator, not someone trying to start a business by getting a free site.

  • 3

    £5k+/month revenue (or a clear path to it)

    The economics only work if you have the margin to absorb the monthly while we get you ranking.

  • 4

    In a target trade vertical

    UK trades primarily: plumbers, roofers, electricians, builders, and adjacent local services. Other verticals on request.

  • 5

    You are the decision-maker

    No "I have to ask my partner" or "let me run it past head office" after the discovery call. We do not chase committee approval.

  • 6

    You have a real pain we can solve

    Stalled growth, plateaued enquiries, over-reliance on ad spend, no organic ranking. Not just "we should probably do SEO."

  • 7

    You are reasonable to deal with

    No abuse, no scope creep, no "rush this for free." We are committing to a 6 to 12 month relationship that starts with billing from day 1. The fit has to be mutual.

We turn down applications when we cannot deliver.

  • Brand-new businesses without a website or revenue yet
  • Anyone shopping for the cheapest possible option
  • Tyre-kickers wanting a discovery call to pick our brains
  • Operators outside the UK (we focus on UK trades for now)
  • Businesses that are happy with their current marketing (this is for growth, not maintenance)

Page 1 in 60 days, or your billing pauses.

If you do not have at least 5 pages on page 1 of Google within 60 days of launch, your monthly billing pauses on Stripe automatically and we keep working at no additional cost until you do. No questions, no caveats, no extending the goalposts.

This is the same guarantee at every applicant we accept. We can underwrite it because we filter hard at the qualification gate. We only take on businesses we are confident we can rank.

Think you qualify?

Two-minute application. We respond within 48 hours. If you tick 6+ of the 7 criteria, we book a discovery call where we walk you through your specific matrix and rank potential.