SEO and AI search optimisation
Technical SEO, schema, content tuned to buyer intent. Plus AI search optimisation so ChatGPT, Gemini, and Perplexity cite you, not your competitors.
Hello
SEO, AI search, paid ads, Google Business Profile, review campaigns, and email automation. One retainer, full-stack growth execution.
100% satisfaction guaranteed
30+ websites launchedWhat's included
No à la carte, no upsells. The retainer covers the work that consistently generates qualified leads for UK service businesses.
Google Ads management
Daily-managed campaigns, conversion-tuned landing pages, audience and bid strategy that learns. Budget pacing reviewed every week.
Meta paid campaigns
Facebook and Instagram ads with creative testing, lookalike audiences, and conversion tracking wired end-to-end. Scaled when the numbers say go.
Google Business Profile
Built and managed for local dominance. Posts, photos, Q&A, and citation-building across the UK directories that actually move the needle.
Review generation
Automated review-request workflows after every job. Reputation management across Google and third-party sites. Reviews are the cheapest trust signal you can buy.
Email and SMS automation
Welcome sequences, nurture flows, abandoned-form recovery, past-customer reactivation. Written in your voice, not generic SaaS copy.
Content strategy and copy
Editorial calendar, page-level copy, blog posts. Each one tuned for a specific buyer-intent keyword, not vanity traffic.
Reporting in plain English
Monthly dashboards that say what worked, what didn't, and what we'll change. Quarterly strategy reviews. No 40-tab spreadsheets.
Custom landing pages
Every paid campaign gets a purpose-built landing page tuned to the ad creative and the buyer intent. Higher quality scores, lower CPC, more conversions.
Live marketing dashboard
A snapshot of what a Kelso marketing client sees in their monthly report. Revenue, pipeline, booked calls, and the leading indicators that show momentum compounding.
Live marketing dashboard
K
Sample report
90-day snapshot
Total revenue
£0
↑ 18% vs last month
Pipeline value
£0
↑ 12% vs last month
Booked calls
0
↑ 24% vs last month
0
Qualified leads · 90 days
Weekly growth
+0.0%
The process
From audit to revenue.
Three stages from a first call to a live campaign. We start where the leverage is, then expand.
/ 01
Free marketing audit
We dig into your current SEO footprint, paid spend, Google Business Profile, and review velocity. Within 48 hours you receive a written audit naming the three channels leaving money on the table, with the numbers. Yours to keep, whether you hire us or not.
48 hours · Worth £295 · No cost
/ 02
Strategy, set up, launch
We build the campaigns: paid ads, landing pages, review automation, GBP optimisation, email and SMS sequences. Every channel is wired into conversion tracking from day one so we know what is working before we scale it. First leads typically inside week one on paid, week four on SEO.
30 days from kickoff to live across every channel
/ 03
Optimise, scale, repeat
Daily-managed paid ads, monthly strategy reviews, quarterly competitor audits. We double down on the channels that are returning and kill the ones that are not. Reporting in plain English, not a 40-tab spreadsheet.
Ongoing · 30-day rolling
Marketing pricing
Marketing retainer
Full-stack growth execution, billed monthly.
From £997
Per month · 30-day rolling
What's included
- All channels above included
- Daily-managed paid ads
- Monthly strategy review
- Quarterly competitor audit
- Reporting in plain English
- 30-day rolling, cancel any time
Book a Discovery Call
Pause or cancel any time
Run the numbers
Move the sliders. See what your funnel could be worth at our 12% target rate.
20
5200
£500
£100£10,000
Taking 20 monthly leads at £500 per deal, converting at our stack's 12% lead-to-customer rate generates £1,200 every month.
Modelled on a 12% lead-to-customer target. Sits inside the top quartile of WordStream's 2025 benchmarks. Your actual results depend on your industry, offer, and follow-up speed.
What clients say
“Where do I even start! To say that Will has turned my vision into reality would be an understatement. We waited almost 3 years to build our website due to the scale and creativity of our vision. What Will has created is quite literally perfect, and I will be eternally grateful for not only his skill and precision but his nature and communication throughout the process.”
Rohan MahanThe Mission Planet
“I had an excellent experience working with Will on my website. He was incredibly helpful throughout the entire process. He was quick to respond, patient, and clear in his explanations. The final result exceeded my expectations, and it's very clear Will has a passion and drive to create something incredible. Highly recommend.”
HannahSimply Pilates by Han
“I've really enjoyed working with Will. It's hard to find a trustworthy person to work with, so glad to find him. He's been supportive since the start of the project and held my hand through it all. His communication is great and he's very experienced in what he does. Highly recommend!”
Verified ClientUpwork · Web Design
“Where do I even start! To say that Will has turned my vision into reality would be an understatement. We waited almost 3 years to build our website due to the scale and creativity of our vision. What Will has created is quite literally perfect, and I will be eternally grateful for not only his skill and precision but his nature and communication throughout the process.”
Rohan MahanThe Mission Planet
“I had an excellent experience working with Will on my website. He was incredibly helpful throughout the entire process. He was quick to respond, patient, and clear in his explanations. The final result exceeded my expectations, and it's very clear Will has a passion and drive to create something incredible. Highly recommend.”
HannahSimply Pilates by Han
“I've really enjoyed working with Will. It's hard to find a trustworthy person to work with, so glad to find him. He's been supportive since the start of the project and held my hand through it all. His communication is great and he's very experienced in what he does. Highly recommend!”
Verified ClientUpwork · Web Design
“Will worked with us to help bring our vision to life! Anything and everything we asked, he found a way to make it happen, no matter how bizarre the request. His passion was amazing. He worked on it with the enthusiasm and attention to detail as if the project was his own. The final website was unbelievable. He's a top lad and incredible at what he does!”
Tomas DunnThe Mission Planet
“Will delivered a long list of web updates. Some were simple, others required layout tweaks, responsive fixes, and problem-solving. He delivered everything fast, accurately, and with great communication. Easy to collaborate with, not just for execution, but for bouncing ideas. No overcomplicating, just solid solutions. Highly recommend.”
Verified ClientGoogle · Website Overhaul
“Will worked with us to help bring our vision to life! Anything and everything we asked, he found a way to make it happen, no matter how bizarre the request. His passion was amazing. He worked on it with the enthusiasm and attention to detail as if the project was his own. The final website was unbelievable. He's a top lad and incredible at what he does!”
Tomas DunnThe Mission Planet
“Will delivered a long list of web updates. Some were simple, others required layout tweaks, responsive fixes, and problem-solving. He delivered everything fast, accurately, and with great communication. Easy to collaborate with, not just for execution, but for bouncing ideas. No overcomplicating, just solid solutions. Highly recommend.”
Verified ClientGoogle · Website Overhaul
“I've worked with Will on several projects now, and he's always been reliable, skilled, and professional. His attention to detail is excellent, and he takes real pride in his work. A top designer I'd happily recommend to anyone.”
Jack LundJOL Construction
“Excellent collaborator with great attention to detail and communication skills. He completed the project quickly and always ensured quality outcomes.”
Verified ClientUpwork · Web Development
“I've worked with Will on several projects now, and he's always been reliable, skilled, and professional. His attention to detail is excellent, and he takes real pride in his work. A top designer I'd happily recommend to anyone.”
Jack LundJOL Construction
“Excellent collaborator with great attention to detail and communication skills. He completed the project quickly and always ensured quality outcomes.”
Verified ClientUpwork · Web Development
Marketing FAQ
Direct answers to what comes up on every discovery call.
Paid ads can drive enquiries inside the first week if the offer and creative are right. SEO compounds on a 90-day curve and lasts. Email and review automation start producing within 30 days. We sequence the work so something is moving from week one while the slower channels build.
Ready when you are
Ready when you are. Let's build.
Book a free 30-minute discovery call. Inside 48 hours you receive a written growth plan. We listen first, no pitch.
- Where you are leaking leads right now
- The three fastest growth levers for your business
- A personalised 90-day growth plan
- How you compare to your top three local competitors
Worth £295 · Delivered in 48 hours · No obligation